Maddie’s Fund, The Humane Society and the Ad Council have undertaken a national campaign to highlight shelter adoption. This is a $1.4 million dollar project funded over 3 years.
THE SHELTER PET PROJECT
The first offerings are videos that show how different companion animals end up in the shelter. It is a full on media campaign created to challenge the notion that all shelter and rescue animals are “damaged goods” with problems. One of their goals is to increase foot traffic into shelters and rescues and increase adoption rates across the nation.
Here are two PSA’s currently showing around the country:
And yes, DDR is listed as a dog adoption resource! Encourage your friends and family looking to adopt to type in Downtown Dog Rescue to be able to check out our available sweeties for adoption!
Hooray to Rich Avanzino, President of Maddies Fund, the Humane Society and the Ad Council for taking on this worthwhile project!